On hold music or simply music on hold (MOH) is the music used for on hold marketing. Phone advertising, as the term suggests, is advertising carried out while callers are on hold. MOH systems are included into telephone systems that are meant for businesses by audio jacks on the telephone equipment which are tagged 'MOH'. The music is important because it will pass a message regarding your company across (such as reminding your customers about available referral programs and cross-promoting the products/services available) and because it help keep callers glued to the phone until somebody is available to assist them.

The on hold music could be modified. The customized music could promote new product lines, it could motivate customers to act, it could heighten your strengths and specialties (such as awards and accreditations), it could publicize your website and its special features, and it could thank the callers for holding and ensure them that somebody will assist them soon.

The on hold music could come from the radio. You could play music from your local radio station through the MOH jack. You nevertheless need to know that re-broadcasting radio music is not permitted and you could pay a fine of up to $1,500. The best demerit of radio on hold music is the fact that there is no control over the music that will be played. Some of the music played might be offensive to the callers, it will be disrupted by commercial breaks, and you could even have ads that promote your business competitors.

You could get your on hold marketing music from commercial CDs as well as MP3s. This source of music is advantageous wherein you will have control over what is streamed, but you first need to get permission to play the songs from the mechanical copyright owner as well as the title copyright owner.

You could use stock MOH CDs for your phone advertising. These could go with or without voice-overs such as 'your call is important to us'. Music from these kinds of CDs is useful in that you will deliver a message across, but it is usually generic since it is not tailor-made for individual businesses. You could get custom-designed MOH from companies associated with on hold marketing. This kind of music is effective in that you get to control the music variety and content, you could incorporate your message in the music, and you will not have copyright issues. Yet another option is online on hold. All that you should do is hook up to the Internet and secure automatic content updates.

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